GROW TO GO
Installation / Performance
Comissioned by: Vienna design week
The Grow To Go installation was part of a venue during vienna design week 09, where designers get together with shops and manufacturers to experiment on the spot.The flower shop “wildwuchs” got transformed into a store based on consumer behaviour and the idea of ‘convenience’.The project adapts the appearance of a fast food shop and mimics their typical corporate cliché including logos, slogans, special labels, mascots and packaging concepts. What is being sold in burger boxes and cups are seeds in selected growing mixtures: sweet potatoes in “Sri Lanka coconut soil” or basil in “Waldviertel home soil” etc. The change of context in selling something fast on the one hand, which then needs time to grow and to be consumed on the other, works as a critical intervention towards our dealing with goods and its permanent availability. Sustainability dosed in cups and burger boxes.
grow to go Menue
the idea of a burgershop, to obtain different soils, seeds and ingredients to grow your own food in ...
... cups and biodegradable burgerboxes ...
... or use the "GrowStick" to seed and monitor your sunflower grow.
At the opening evening.
lights for the burgershop.
Opening day.